Market research for a pharmaceutical company

THE TASK – Perform a market research for an American pharmaceutical company on the European market.

OUR APPROACH – We designed and performed qualitative market research (personal interviews and a focus group) covering 5 European markets on a very specific patient group with a rare disease.

The project resulted in a final report with a qualitative and quantitative analysis of the research. The report identified key findings which will be used in the company’s approach to the segmentation and targeting of patients and other key stakeholders, future communication and other Marketing activities. The learnings from the qualitative research will also be used in the deployment of future quantitative studies.