Marketing Audit

You know that something needs to be improved in your Marketing, but you do not know what exactly?

John Wanamaker reportedly said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. The same may be true for your overall marketing budget and the marketing efforts you invest. We will review all the marketing processes in your organization and will come up with improvement suggestions, if necessary. For this purpose we will review all relevant documents and will conduct interviews with key figures in the marketing and other relevant functions in your organization to define first the importance placed on each marketing activity and then its actual status. The final outcome is a report with a grade of the status of all marketing activities and a recommendation for quick wins and improvements, including approximate budget necessary to achieve them.

You can order the marketing audit separately or, even better, receive it for free if you commission Optimus Consulting for a consulting project or subscribe to at least one phase of our “Get in optimal shape” training program.



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