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Let’s talk about the Unchaining of Marketing!
Ambush marketing
During the break of the football World Cup Final between Argentina and France in Qatar I saw a TV spot for Milka Mmmax. It shows happy young people enjoying the moment with the chocolate, ...
It is all in the name
In May 2022 the respected airline Emirates launched its new cabin class, the new Premium Economy. It is nothing new in the business as other airlines, including direct competitors to Emirates like Singapore Airlines, ...
The art of communicating a price increase
Pricing has always been a dreaded word in organizations. It is hard to get it right, pricing complexities when you have hundreds of products can become mindboggling and sales people are always pushing for price ...
Occam’s Marketing
It is a common misconception that, in order to be successful, a marketing project or ...
The Ten Marketing Commandments For Central And Eastern Europe
I have been responsible for Marketing in the Central and Eastern European (CEE) region ...
Branding in the Lubricants industry
The Lubricants industry is extremely competitive, with many established players, downward pressure on prices coming ...
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Some Industries We Have Experience In
CONSUMER GOODS
HIGH EDUCATION
IT
LUBRICANTS
LUXURY GOODS
SPACE