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The startup marketing conundrum
We very often observe the following situation: a start-up is founded by a group of young enthusiasts who have a great idea and with time manage to develop a viable product out of it. ...
Communicating in a difficult environment
The last couple of years have not been easy either for the consumers or for the manufacturers. The COVID pandemic brought numerous political and economic challenges which were felt in all businesses. These were further ...
Ambush marketing
During the break of the football World Cup Final between Argentina and France in Qatar I saw a TV spot for Milka Mmmax. It shows happy young people enjoying the moment with the chocolate, ...
The art of communicating a price increase
Pricing has always been a dreaded word in organizations. It is hard to get it ...
B2B Marketing Survey – Results and Insights
B2B is of natural interest to us at Optimus Consulting. Not only we have ...
Occam’s Marketing
It is a common misconception that, in order to be successful, a marketing project or ...
The Ten Marketing Commandments For Central And Eastern Europe
I have been responsible for Marketing in the Central and Eastern European (CEE) region ...
Branding in the Lubricants industry
The Lubricants industry is extremely competitive, with many established players, downward pressure on prices coming ...
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Some Industries We Have Experience In
CONSUMER GOODS
HIGH EDUCATION
PHARMA
IT
LUBRICANTS
LUXURY GOODS
SPACE