International Marketing

The world is your oyster

All successful organizations need to expand geographically, sooner or later. We are very well equipped to help you do just on theoretical and practical level as we teach International Marketing and we have planned and implemented numerous new market entries. Our approach would be to:

– Understand how international marketing activities support the strategic goals of the company

– Create an approach to identify and compare key markets, including the creation of a current and absolute market potential model and the analysis of key factors like culture, legal and competitive environments, internal resources, distribution and logistics, pricing, etc.

– Review possible market entry strategies and recommend the most viable one

– Recommend practical actions and evaluate necessary resources

CASE STUDY: MARKET ENTRY STRATEGY FOR A LUXURY BRAND